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Digital Marketing Growth Manager

jobsohio.com

jobsohio.com

Marketing & Communications, Sales & Business Development
Columbus, OH, USA
Posted on Wednesday, June 19, 2024

Job Details

Experienced
Main Office - Columbus, OH
N/A
Full Time
Bachelor's Degree
Undisclosed
None
Day
Marketing

Description

About JobsOhio

JobsOhio is a private, nonprofit corporation designed to drive job creation and new capital investment in Ohio through business attraction, retention and expansion efforts. Economic development is about creating a place where companies can thrive and individuals can enjoy a higher standard of living. JobsOhio plays a leading role in economic development and serves as a catalyst to accelerate growth by investing in communities, helping Ohio’s businesses expand and attracting new companies to the state – all contributing to job creation, greater payrolls and more investment.

Summary of Position

We are looking for a qualified Digital Marketing Growth Manager to join our team. Success in this role requires displaying a relentless hands-on approach to driving continuous improvement, including optimizing budgets, channels, creative, markets and platforms to accelerate JobsOhio’s growth. You are creative, yet technical and have shown the ability to grow all channels and implement the smallest hacks. You love data and are comfortable working with a cross-function team to get things done. The role serves as a marketing planner, developing and communicating strategies, as well as a hands-on individual contributor overseeing day-to-day digital marketing properties and activities.

Duties and Responsibilities

  • Develop strategic acquisition and retention marketing plans to drive growth and maximize immediate and long-term ROI.
  • Lead campaigns and experiments end-to-end from conception to defining objectives, execution, tracking and reporting.
  • Day-to-day management of online campaigns across channels including: paid social, paid search, content, organic, email.
  • Recommend website, landing page frameworks and optimizations in partnership with content owners and campaign goals.
  • Continuously test and optimize new channels, audiences, bidding strategies, visual creative and copy.
  • Optimize around engagement rates by launching CRO-oriented experiments.
  • Monitor, analyze and report on KPIs.
  • Drive successful campaign tracking and attribution through QR code and UTM parameter support
  • Champion metrics-driven analysis and decision-making throughout the organization.
  • Think strategically, analytically, and creatively about new ways to reach customers and increase relevance.
  • Stay current on new technologies and keep the company as a market leader in the digital marketing space.

Qualifications

Experience Requirements

  • Minimum of 3-5 years of experience
  • Direct, growth-focused experience in B2B/B2C marketing in support of digital marketing efforts
  • Experience contributing to and building a comprehensive digital strategy
  • Proven success in building and scaling acquisition campaigns across paid channels managing online marketing programs with CPC, CPA and CMP cost models on Google, Facebook, Instagram, LinkedIn
  • Experience managing organic acquisition, including SEO and content
  • Thorough understanding of various online marketing funnels
  • Very data-driven and should be curious about and tell stories using data
  • Strong sense of ownership and determination to get things done
  • Humility and eagerness to learn and grow
  • Past experience in using marketing tools such as Google Analytics, Google Tag Manager, SEO software, social platforms, etc.
  • Technical knowledge of HTML, CSS and web publishing
  • Strong interpersonal skills
  • Ability to manage multiple projects and meet tight deadlines
  • Excellent time-management and organizational skills
  • Strong communication skills both written and verbal
  • Agency management experience

Education Requirements

  • Bachelor’s degree in marketing or related field

JobsOhio is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, gender identity or expression, sexual orientation, national origin, genetic information, disability, age, ancestry, familial status, or veteran status.