If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

Are you ready to put your marketing savvy, project management skills and data-driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best-in-class marketing technology, we want to hear from you!

This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week and enjoy the flexibility of remote work the remaining days. Current Nationwide Remote Associates will also be considered.

As a Specialist, you’ll be responsible for supporting the execution, maintenance and reporting for multi-channel content marketing plans that generate interest in Nationwide and spark a need for Nationwide solutions. You’ll need the ability to coordinate various marketing tactics for execution and work with internal teams and external vendors to achieve business results.

What we’re looking for:

A self-starter who is detail oriented, deadline driven and has the ability to balance intake requests and workload across multiple teams.

What you’ll do:

• Project manage and monitor timelines to ensure programs are on strategy and on schedule
• Assists in managing Nationwide Financial’s brand and NRI promotional messaging calendar
• Support content leads with ongoing content library maintenance, compliance and legal reviews and content optimization opportunities
• Monitor and socialize content performance and metric reports using tools like Seismic and Google Analytics
• Assist in user testing and team support through our transition to a new Digital Asset Management tool (Aprimo)
• Provide brand content support including development of custom firm versions of key content pieces, collaboration with internal and external creative agencies and collaboration with Nationwide digital teams (blog, web, media, etc.)
• Manage content distribution across sales enablement and other promotional channels (using tools like Seismic and Sprinklr)
• Drive internal awareness of cross-NF content and resources across NF marketing and distribution teams

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Job Description Summary

Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!

As a Specialist, you'll assist and implement the overall development and execution of marketing strategies. We'll count on you to coordinate various marketing tactics for execution and work with internal teams and external vendors to achieve business results.

Job Description

Key Responsibilities:

• Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions.

• Assists with the completion of moderate to complex projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.

• Assists with implementation of digital and traditional marketing tactics and media, including creative development process, planning and execution.

• Collaborates on and assists with creative development and provides feedback on look and feel.

• Uses customer insights and analytics and tools to understand and assists in forecasting market, competitor and customer needs and behavior, helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.

• Monitors timelines to ensure programs are on strategy and on schedule. Informs leader of any discrepancies.

May perform other responsibilities as assigned.

Reporting Relationships: Reports to Director/Manager. This is an individual contributor role.

Typical Skills and Experience:

Education: Bachelor’s degree in marketing, business administration or related field preferred.

License/Certification/Designation: Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position; and associates will need to acquire the required federal and/or state licenses/registrations within the designated time period. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.

Experience: Typically five or more years demonstrated professional experience in marketing, strategy, consulting, financial services, or related field.

Knowledge, Abilities and Skills: Proven marketing development and project management experience. Passionate about marketing and delivering positive customer experiences. Ability to lead multiple projects and drive forward key deliverables. Ability to influence at all levels and work effectively across functions and geographies. Ability to use analytics to draw conclusions and make recommendations. Excellent communicator, highly organized, and able to build effective partnerships across functions.

Other criteria, including leadership skills, competencies and experiences may take precedence.

Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner.

Values: Regularly and consistently demonstrates Nationwide Values.

Job Conditions:

Overtime Eligibility: Exempt (Not eligible)

Working Conditions: Normal office environment. Ability to work extended and/or non standard hours based on project load. Travel as required.

ADA: The above statements cover what are generally believed to the principal and essential functions of the job. Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties.

Benefits

We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here.

Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.

NOTE TO EMPLOYMENT AGENCIES:

We value the partnerships we have built with our preferred vendors. Nationwide does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Nationwide employee or hiring manager in any form without a signed Nationwide Client Services Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.