Director, Business Development - Consumer



Sales & Business Development
Boston, MA, USA · Charlottesville, VA, USA · Columbus, OH, USA · Durham, NC, USA
Posted on Wednesday, June 15, 2022

Location & Flexibility

Our Director, Business Development will be an integral part of our team at WillowTree. To help retain our deep culture of collaboration both among ourselves and our clients, this role will maintain an in-office presence in a hybrid (Work From Near) capacity. Please indicate which of our available office location(s) you're interested in via the application form below. Learn more about Work From Near.

Who We Are

WillowTree, a TELUS International Company, is an award-winning digital product consultancy driven by innovation and grounded in strategy and user-centered design. We create long-term partnerships with the world’s leading brands to build and design digital flagship products crucial to our clients’ business needs. We’re a global consultancy with a client list that includes the NBA, Capital One, Mastercard, FOX, Charles Schwab, PepsiCo, AB InBev, Marriott, Domino's, and many more. Ultimately we measure ourselves by the outcomes we achieve for our clients .

In January 2023, WilllowTree was acquired by TELUS International (Symbol: TIXT). The combined company brings an unparalleled ability to deliver customer service solutions to our clients, including apps, websites, voice experiences, content moderation, AI annotation, and customer experience representatives.

WillowTree has over 1,100 employees, 2022 revenues of $198MM, and has historically grown at 30-50% a year. Now part of publicly traded TIXT with 2022 revenues of $2.47B, we plan to continue our rapid expansion through servicing our parent TELUS (Symbol: TU) as well as our 650+ combined customers, spanning many of the most recognized brands in the world.

The Opportunity

The Director, Business Development role would expose you to a wide variety of businesses, many partners within those businesses, and ever-changing business and technology challenges. We employ a solutions-led strategy and are seeking consultative business development executives, rather than transactional or sales-led business development professionals.

This role will join the team as part of several evolving industry verticals at WillowTree (Consumer, Health/Wellness, Travel/Hospitality, TMT, Entertainment/Media), focused on building partnerships and solutions for prospective clients. Specific focus areas will include both the expansion of WillowTree’s current footprint and entry into emerging sectors within each industry.


  • Introduce WillowTree's business, proposition, people, and capabilities to new client prospects via calls/meetings
  • Consult with potential and existing clients to define digital strategy and digital product experiences and develop creative solutions -- help frame business/technical needs, project scope
  • Collaborate closely with Solutions Architects to propose appropriate team/resourcing plans for client briefs and develop pricing proposals
  • Leverage the talents of the UX Strategy and Design Team to ideate on behalf of clients, develop concepts to pitch, and develop pitch materials
  • Drive the overall process to combine technical plans and creative concepts into written proposals (RFP, etc) for submission and presentations for pitches
  • After a deal is finalized, you’ll work hand-in-hand with Project Management, Engineering, and Design leads to guide the overall product delivery and own the client relationship at the highest level
  • Build and maintain relationships with clients to expand partnerships, and extend WillowTree services on a client-by-client basis
  • Assist with developing strategies and plans for developing and deepening account
  • You must have the ability to travel up to 25% for client visits, pitches, and conferences


  • Minimum of 3 years of consulting experience in a digital or technology environment.
  • Experienced working with, and presenting to, C-level professionals of Fortune 500 companies
  • Deep understanding of mobile technology
  • Skilled problem solver and value driver for clients. Ability to move clients toward valuable recommendations and high-impact solutions
  • Knowledge and experience in delivering impactful presentations to executive and cross-disciplinary audiences
  • A deep sense of creativity -- oftentimes our clients are looking for inspiration and direction -- genuine enthusiasm/creativity in coming up with solutions for brands/clients

Bonus Points

  • A former or current management consultant with exposure to digital product/software development projects who have decided large consulting firms are not for them and want to see their ideas and work come to life
  • Management consulting experience in several industry verticals
  • Engineering or computer science degree and/or background
  • Master’s degree in Business Administration

Why WillowTree?

We offer a place to be yourself.

Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That’s why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You’ll work hard here; however, we’ll balance that with a culture that supports your growth and cares about your well-being. We’re committed to creating an environment of inclusion — a place where every Tree can thrive.

We want you to reach your fullest potential and part of your professional development at WillowTree will include dedicated time to innovate on passion projects and an annual stipend to fund your professional pursuits.

WillowTree celebrates our differences and provides equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.