Fuel iX Growth Marketer



Marketing & Communications, Sales & Business Development
Boston, MA, USA · Charlottesville, VA, USA · Columbus, OH, USA · Durham, NC, USA
Posted on Thursday, May 2, 2024

Who We Are

In collaboration with our parent company, Telus International, we’ve launched Fuel iX, an enterprise-grade AI engine designed to help companies upgrade their generative AI (GenAI) pilots to production scale, deploy customized solutions faster, and effectively manage the technology responsibly.

Location & Flexibility

This role will have the option to be in a Work From Near (Hybrid) capacity based out of one of our offices in Boston, MA, Charlottesville, VA, Columbus, OH, Durham, NC OR in a Work From Anywhere (Remote) capacity with travel to clients and WillowTree offices expected.

The Opportunity

Our Growth Marketer will drive awareness and generate leads for our newly launched enterprise-grade AI engine, Fuel iX. Our ideal candidate will have experience scaling and optimizing marketing strategies within the tech industry, particularly in solutions serving large enterprises.


  • Develop and execute growth marketing strategies to increase brand awareness and generate leads
  • Utilize a data-driven approach to identify opportunities and optimize marketing campaigns across multiple channels
  • Align marketing strategies with product capabilities and market needs
  • Implement A/B optimization strategies to improve conversion rates and user engagement
  • Leverage analytics tools to track performance metrics and ROI, adjusting tactics as necessary to meet business objectives
  • Work with content and design teams to manage the completion of content development and artifacts for publication


  • 3-8 years of experience in growth marketing, with a focus on enterprise SaaS products
  • Demonstrable experience in successfully scaling and optimizing digital marketing campaigns
  • Strong analytical skills, with the ability to use data to inform decisions and drive growth
  • Knowledge of the latest marketing technologies and trends, with a particular interest in AI and enterprise software solutions
  • Ability to successfully partner and align with cross-functional teams and stakeholders
  • Experience with market automation and digital analytics tools such as Salesforce Marketing Cloud (SFMC), Pardot, and Google Analytics 4 (GA4).
  • Excellent communication and teamwork skills and strong interest in operating in a fast-paced environment
  • Comfort with ambiguity and shifting priorities based on market needs
  • Autonomous self-starter who thrives on a team where initiative and innovation are celebrated and rewarded

Bonus Points

  • Familiarity with generative AI technologies

Why WillowTree?

We offer a place to be yourself.

Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That’s why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You’ll work hard here; however, we’ll balance that with a culture that supports your growth and cares about your well-being. We’re committed to creating an environment of inclusion — a place where every Tree can thrive.

We want you to reach your fullest potential and part of your professional development at WillowTree will include mentorship, dedicated time to innovate on passion projects, and an annual stipend to fund your professional pursuits.

WillowTree upholds our core values in every aspect of our work. We promote safe and inclusive work environments and maintain a drug-free workplace. We celebrate our differences and provide equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Diverse teams build better products. We acknowledge that the tech industry especially lacks opportunity for those who are of non-traditional backgrounds and in underrepresented groups. In order to create the best products for everyone, we know that it's important for our team to reflect the diversity of our users, and we are committed to being the change we want to see.