Product Marketing Manager, Fuel iX (Gen AI SaaS)



Marketing & Communications, Software Engineering, Product, Data Science
Boston, MA, USA · Charlottesville, VA, USA · Columbus, OH, USA · Durham, NC, USA
Posted on Thursday, May 2, 2024

Who We Are

In collaboration with our parent company, Telus International, we’ve launched Fuel iX, an enterprise-grade AI engine designed to help companies upgrade their generative AI (GenAI) pilots to production scale, deploy customized solutions faster, and effectively manage the technology responsibly.

Location & Flexibility

This role will have the option to be in a Work From Near (Hybrid) capacity based out of one of our offices in Boston, MA, Charlottesville, VA, Columbus, OH, Durham, NC OR in a Work From Anywhere (Remote) capacity with travel to clients and WillowTree offices expected.

The Opportunity

Our Product Marketing Manager will develop an in-depth understanding of buyer needs, key market trends, and the competitive generative AI landscape to influence how Fuel iX takes its services to market. You’ll craft insightful reports, engaging blog posts, and compelling product marketing materials.


  • Conduct in-depth market analysis and customer insights to inform our intelligence product and content strategy for Fuel iX
  • Become familiar with core technologies related to generative AI and draw conclusions about the trajectory and state of the market
  • Closely collaborate with Product Strategy and Business Development teams to highlight features, benefits, and unique value of our enterprise software solutions and drive product roadmap prioritization
  • Meet with and assess software provider capabilities
  • Shape and manage our partnering strategy and market positioning
  • Develop and write technical reports, blog posts, and product marketing materials tailored to our audience of enterprise buyers


  • 3-8 years of experience in product or content marketing or market analysis, preferably within the tech industry
  • Strong analytical skills - able to conduct technical and/or market analysis and measure the efficacy of marketing initiatives and adjust accordingly
  • Exceptional research, writing, and editing skills, with the ability to convey complex concepts in an accessible manner
  • Proven ability to create high-quality content for a variety of channels and formats
  • Lead cross-functional teams and/or vendors as needed to help with delivery
  • Autonomous self-starter who thrives on a team where initiative and innovation are celebrated and rewarded
  • World-class communication skills and ability to simplify the complexity/hype of the AI marketplace and clearly articulate our value story in a compelling way
  • Experience working with enterprise software and/or SaaS

Bonus Points

  • Familiarity with generative AI technologies

Why WillowTree?

We offer a place to be yourself.

Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That’s why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You’ll work hard here; however, we’ll balance that with a culture that supports your growth and cares about your well-being. We’re committed to creating an environment of inclusion — a place where every Tree can thrive.

We want you to reach your fullest potential and part of your professional development at WillowTree will include mentorship, dedicated time to innovate on passion projects, and an annual stipend to fund your professional pursuits.

WillowTree upholds our core values in every aspect of our work. We promote safe and inclusive work environments and maintain a drug-free workplace. We celebrate our differences and provide equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Diverse teams build better products. We acknowledge that the tech industry especially lacks opportunity for those who are of non-traditional backgrounds and in underrepresented groups. In order to create the best products for everyone, we know that it's important for our team to reflect the diversity of our users, and we are committed to being the change we want to see.