Business Development Manager



Sales & Business Development
Boston, MA, USA · Charlottesville, VA, USA · Columbus, OH, USA · Durham, NC, USA
Posted on Thursday, May 30, 2024

Who We Are

WillowTree, a TELUS International Company, partners with the world’s leading brands to help them tackle their thorniest challenges - be it launching new digital products, delivering personalized marketing at scale, or harnessing the power of data and AI to transform their business. These mission-critical initiatives aren’t solved by a single discipline. Great digital is a team game - it requires seamlessly combining strategy, engineering, design, data science, marketing, and more. Other firms have bolted on these capabilities - as digital natives, we’ve built them into our teams from Day 1. The result? Top and bottom lines that grow, alongside our client’s capabilities. Check out how we have impacted our clients' digital portfolios over the years.

In January 2023, WillowTree was acquired by TELUS International (Symbol: TIXT). The combined company brings an unparalleled ability to deliver seamless, trusted, digitally-enabled experiences across any channel a customer might choose - be it mobile apps, websites, voice skills, chatbots, email, service agents, or associates.


Our Business Development Manager is an integral part of our team at WillowTree. To help retain our deep culture of collaboration, this role will maintain an in-office presence in a hybrid capacity out of one of our offices in: Charlottesville (VA), Boston (MA), Durham (NC), or Columbus (OH)

The Opportunity

As a Business Development Manager, you will develop an in-depth understanding of buyer needs, key market trends, and the competitive landscape and help bring our services to market within target verticals. In partnership with your Commercial Team counterparts, you will ensure that all inbound and outbound sales and marketing efforts are on message and targeted at the appropriate accounts and buyer groups—and you will share responsibility for building pipeline across a group of target accounts.


  • Influence the creation of a cohesive go-to-market strategy for new customer acquisition
  • Conduct research of potential customers, actively connecting with prospective buyers through network connects, social media, direct outreach, and other avenues
  • Manage pipeline and ensure the integrity of data through the accurate and timely entry of data into WillowTree systems such as Salesforce.com, LinkedIn Sales Navigator, and Outreach.io.
  • Help articulate and evangelize WillowTree’s point of view within target verticals by supporting the ideation, development, and syndication of thought leadership content
  • Utilize account intelligence and data to craft relevant and timely messaging to our key account contacts
  • Be an expert on the competitive landscape and help shape positioning and messaging strategy for your verticals
  • Closely collaborate with our Business Development VPs to crystallize a vertical’s ideal customer profile, build target account lists, and match buyers with our service lines
  • Apply a consultative and value-based sales approach during customer engagements to uncover customer success and new business opportunities
  • Work closely with our marketing team to execute account-based marketing strategies
  • Understand your customer’s digital transformation and growth marketing strategies to develop the highest impact plan for partnering with WillowTree’s key practices


  • 5+ years of experience in sales, account management, marketing, or lead generation
  • Understanding of segmentation strategies, developing buyer groups, articulating customer pain points, and crafting client-facing messaging
  • Ability to manage a complex sales cycle with multiple stakeholders and decision-makers across different business lines
  • Willingness to learn in an ever-changing business and technical environment
  • Autonomous self-starter who thrives on a team where initiative and innovation are celebrated and rewarded
  • The ability to learn complex marketing technologies and apply them to business situations
  • Experience using LinkedIn Campaign Manager to orchestrate, run, optimize, and report LinkedIn ad campaigns

Bonus Points

  • High technical aptitude and familiarity with the software development space
  • Familiarity with Braze, Amplitude, mParticle, Branch, Adobe Experience Cloud, or similar growth marketing tools
  • A history of working at or with marketing, advertising, or technology agencies

Why WillowTree?

We offer a place to be yourself.

Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That’s why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You’ll work hard here; however, we’ll balance that with a culture that supports your growth and cares about your well-being. We’re committed to creating an environment of inclusion — a place where every Tree can thrive.

We want you to reach your fullest potential and part of your professional development at WillowTree will include dedicated time to innovate on passion projects and an annual stipend to fund your professional pursuits.

WillowTree celebrates our differences and provides equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.