Content Designer

Who We Are

WillowTree, a TELUS International Company, partners with the world’s leading brands to help them tackle their thorniest challenges - be it launching new digital products, delivering personalized marketing at scale, or harnessing the power of data and AI to transform their business. These mission-critical initiatives aren’t solved by a single discipline. Great digital is a team game - it requires seamlessly combining strategy, engineering, design, data science, marketing, and more. Other firms have bolted on these capabilities - as digital natives, we’ve built them into our teams from Day 1. The result? Top and bottom lines that grow, alongside our client’s capabilities. Check out how we have impacted our clients' digital portfolios over the years.

In January 2023, WillowTree was acquired by TELUS International (Symbol: TIXT). The combined company brings an unparalleled ability to deliver seamless, trusted, digitally-enabled experiences across any channel a customer might choose - be it mobile apps, websites, voice skills, chatbots, email, service agents, or associates.

Location & Flexibility

Our Content Designer will be an integral part of our team at WillowTree. To help retain our deep culture of collaboration both among ourselves and our clients, this role will maintain an in-office presence on Tuesdays, Wednesdays, and Thursdays with the flexibility to work remotely 2 days weekly.

The Opportunity

As a Content Designer, you’ll collaborate with teams of all disciplines to help deliver digital experiences our clients love. As a resident expert on using language to design digital products, you’ll ensure that every product we build—whether it’s a mobile app, chatbot, or enterprise website—provides people with relevant information they can use.

Responsibilities

• Work in a highly collaborative cross-disciplinary environment with Product Designers, Researchers, Engineers, Strategists, and your fellow Content Designers to create, test, and iterate on solutions for digital user experiences
• Plan information architecture and content hierarchy for digital products
• Run workshops to help clients nail down their brand’s voice and tone
• Map out workflows to publish digital content
• Design conversation flows for chatbots
• Collaborate with a Product Designer to create wireframes and branded microcopy for digital products (websites, apps, chatbots, etc.)
• Partner with Product Researchers to include content in usability testing and help facilitate user interviews
• Whiteboard content models with cross-functional product teams

Qualifications

• A great command of language, with experience in technical communication, creative writing, UX writing, or content design
• Experience presenting to clients and executives
• Eagerness to learn about new technologies
• An eye for detail
• The ability to think “big picture” as you break a large, complex problem into manageable chunks
• A focus on improving user experience
• Experience working with a multidisciplinary team (Product Strategy, Research, Design, and Engineering)

Bonus Points

• An understanding of how content design can impact a project throughout the UX cycle from discovery to implementation
• You're familiar with Mobile or Voice technologies
• Experience with conversation design as implemented through voice-powered devices and support channels like chatbots
• Experience with content modeling for a headless content management system (CMS)

Please note that this is a UX role and is not directly focused on content marketing or writing long-form copy (like articles, blog posts, and white papers).

Why WillowTree?

We offer a place to be yourself.

Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That’s why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You’ll work hard here; however, we’ll balance that with a culture that supports your growth and cares about your well-being. We’re committed to creating an environment of inclusion — a place where every Tree can thrive.

We want you to reach your fullest potential and part of your professional development at WillowTree will include dedicated time to innovate on passion projects and an annual stipend to fund your professional pursuits.

WillowTree celebrates our differences and provides equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Diverse teams build better products. We acknowledge that the tech industry especially lacks opportunity for those who are of non-traditional backgrounds and in underrepresented groups. In order to create the best products for everyone, we know that it's important for our team to reflect the diversity of our users, and we are committed to being the change we want to see.