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Product Marketing - Senior Manager/Director

Veeva

Veeva

Marketing & Communications, Product
Columbus, OH, USA
Posted on Thursday, January 7, 2021
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.
As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.
Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.
The Role
We are in search of exceptional product marketing talent to help us promote highly scalable, true multitenant cloud solutions that are significantly impacting life sciences. Our focus is on customer satisfaction, employee success, and growth.
This role will be a key addition to our Veeva Commercial Product Marketing team and will be responsible for all messaging and assets to support demand generation, field enablement, and customer marketing activity. This person will own and develop all qualitative and quantitative content and collaborate closely with global marketing, product strategy, product management, sales, and professional services to drive Veeva’s growth and our customer’s success.

What You’ll Do

  • Develop annual product marketing plan in collaboration with field marketing.
  • Create go-to-market programs for new market segments and geographies.
  • Develop product messaging to be used across all media and customer engagement channels.
  • Lead global cross-functional launch and release marketing initiatives.
  • Build product awareness through PR, article placements, and social media.
  • Create campaigns to communicate tailored messages to specific audiences.
  • Lead release marketing activities.
  • Create content (e.g. product videos, website copy, blog posts, infographics) to articulate the benefits of the product to the marketplace.
  • Create and maintain a library of sales tools, such as customer presentations and competitive materials.

Requirements

  • 5+ years of enterprise software product marketing experience.
  • Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging.
  • Able to work independently with little management oversight.
  • Proven ability to build relationships with other teams and across all levels.
  • Self-motivated, innovative, collaborative, creative, and analytical.
  • Strong project management skills with exceptional attention to detail.
  • Proven ability to excel in a dynamic, Adaptive environment.
  • Bachelor's degree required.

Nice to Have

  • Experience marketing life sciences-specific applications

Perks & Benefits

  • Medical, dental, vision, and basic life insurance
  • Flexible PTO and company paid holidays
  • Retirement programs
  • 1% charitable giving program

Compensation

  • Base pay: $75,000 - $175,000
  • The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.
#LI-Remote
Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at talent_accommodations@veeva.com.